Twitter Data Analysis

An excellent piece by Robert J. Moore of RJ Metrics called Twitter Data Analysis: An Investor’s Perspective that goes into how a potential investor would perform analytics on a platform like Twitter before investing.

With the use of some very basic statistics that’s easily available through Twitter’s API, he performs a very interesting cohort analysis of user activity and engagement activity.

Fascinating stuff. A few thoughts from my end –

  • How could this be monetized based on user preferences, demographics (those of users & followers) etc?
  • What will be needed to encouraged people to tweet more?  I’ve been on Twitter for a long time, but I’ve less than 10 tweets. Surprisingly, I’ve 45 followers.
  • What could be done about bots? More importantly, how could user credibility be built (ratings, karma, community moderation etc)?
  • On the same note, how about differentiating corporate users? E.g. Google’s official Twitter channel vs. that of their fans (and detractors, of course).

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