The Flickr Fiasco – Why Yahoo! Should Learn to Listen to Its Customers

So I received an email today from Flickr telling me I would need to merge my Yahoo! account with my Flickr username, and that they have set a deadline for doing this. Apparently, if I did not, I will lose my Flickr account.

Now, Flickr is a great service. It rocks. It has a ton of cool features that people love and more importantly, it has a wonderful community. And I signed up for Flickr before they were a part of Yahoo!, so I have what’s called an “Old Skool” address.

But here is the problem – I am not a big fan of Yahoo!’s UI and nor am I a big fan of Yahoo!’s customer support. Secondly, my Yahoo! account tends to get a lot of spam, and sometimes I wonder if they even have a spam-blocker in place.

Ever since Yahoo! acquired Flickr, I knew that this was going to happen eventually. However, I just kept hoping that it would not, or that they would let the older members keep their accounts the way they are.

Sadly, that was not the case. Quite honestly, I am a little annoyed and upset at this incident. And as it turns out, so are the majority of “Old Skool” Flickr users.

Problems with merging accounts

So, as a Flickr (and an occasional Yahoo!) user, the following are a list of problems that I see with merging the two.

  • Usability and convenience issues: You see, you are asking your original user-base (those that made you popular and and helped you become big) to do something that a large majority do not want to. This is like saying, “Oh thank you for being the first guys to help us out. To show our thanks, here, jump through a hoop, out of a plane and put these chains around your neck.”
  • Signing up for a Yahoo! account: You see, a lot of Flickr users do not have a Yahoo! account. So, when you try merging without a Yahoo! account, you are asked to register for a new account. Not only that, it is usually hard to find a username that matches your Flickr name. In fact, it is almost impossible to find a Yahoo! username that you’d like because almost all of them are taken. So, you end up with an obscure Yahoo! username. And today, it is yet another username/password combination you will have to remember, one that you never asked for (and probably a complicated one at that, considering how hard it is to get a Yahoo! username of your choice).
  • What if you have anothe Flickr account associated with your Yahoo! account?: If you have two Flickr accounts, one associated with your Yahoo! account and one from before, you cannot merge the two. So, I ended up deleting the Flickr account that was associated with my Yahoo! account and merged my regular one with the Yahoo! one. Now imagine if I had a few gigs of photographs — this would have been hell.
  • Personal Information: As a lot of Flickr members have indicated, signing up for Yahoo! requires personal information. Sure, you can lie about it, but that’s not the point. Why are you being asked for something that you did not want to do in the first place? The way I see it, you are asking your existing customers to do something that is very clearly distasteful to them.
  • Alienating a userbase: The userbase of Old Skool Flickr is from folks who have been using it for a while, the guys who helped make Flickr big. And this is the core group that Yahoo! is alienating with this move.
  • Sharing of accounts: With Flickr, you could share your account with someone else, say a friend. But what if you had an existing Yahoo! account? Giving the keys to your Flickr account is one thing, giving the keys to your email account is something else.

User feedback — Listening to your users is important

Ideally, Flickr/Yahoo! should have consulted its userbase before this move. But that did not happen — a quick look at the forums and some of the messages there sums up the situation quite well.

“That’s really dumb. I don’t like yahoo and I don’t like my yahoo account. I don’t like anything about yahoo. I didn’t like it that yahoo bought flickr but I was fine with it as long as they didn’t mess with it. Well, now they have. They’re going to slowly destroy what makes this website great, just you wait. Flickr, why did you sell out to such capitalistic pigs? I take pride in being an old skool member. Furthermore, if it’s only 5% of us who still use our old logins then why not let us! If we really want to use yahoo mobile whatever then we’d have switched over by now! Now I have to create a yahoo account with all kinds of numbers because my name is already taken. Thanks!” — JPhilpson

“We signed up early on cause we believed in what Flickr was offering at the time, and the direction it was going in… There are many many other photo services out there, that we chose not to join cause we believed in the community of Flickr…

When Flickr ’sold out’ to Yahoo, they basically turned their backs on those of us that believed in them enough from the beginning to give them money to start/keep going…

The reason we are the minority around here is simple, Flickr forgot about those of us that have supported it from the beginning long ago and have been forcing Y!ID for new members ever since…It’s offensive to be told that we, the ones that helped support this site for so long, are now the reason everyone’s experience is getting worse…

Same rules apply on the Internet as do in real life… ‘Never forget where you came from…’ “– justj

“I’ve seen this before, with LaunchCast and mailing lists, which were great before Yahoo took over and they became unusable.

I’ve invested too much time in Flickr to risk all my work being lost by having to muck about with Yahoo mail.

I don’t want to worry about all my photos being deleted or losing my Flickr friends and all their photos. ” — jovike

(Ed: Incidentally, I wouldn’t be at all surprised if that happens — I know several people (with paid Yahoo! e-mail accounts) whose mailboxes were empty one fine morning.)

“It’s pastures new for me. I’ll be letting all my accounts expire rather than put up with more Yahoo-based nonsense. Flickr is the new Starbucks.

Flickr is not the adventure playground it once was. The experimental, alternative vibe it had in the days before Yahoo is long gone. After the buyout was announced there was some question as to whether the new owners would kill the golden goose. It’s been a slow death, one accomplished through a thousand cuts. As jovike says above, the focus should be on the subscribers. But it isn’t. It’s because Yahoo have never had a good grasp of customer service.

My existing photos could live on in cyberspace, marooned but visible to anyone who wants to visit the museum. But the new Flickr would rather reclaim the trivial amount of server space that requires. So my legacy and those of other old timers will just disappear.

So much for posterity and cyber-heritage. And there’s still that old human rights record. And the censorship, both deliberate and accidental. The new Flickr is arbitrary about what it allows, and bumble-footed about fixing mistakes.

So it’s on to pastures new. Someone else will be doing interesting, user-focused photo projects. I can give a startup the benefit of the doubt. But when a company so big gets it so wrong, it’s time to put aside lingering affections and move on. Thanks for the good times. Thanks for the fish. Long Live Flickr.” — flickrthrope

“My wife and I currently share our flickr account. Can we each use our own ID to access our flickr account? Or will we have to share 1 yahoo ID?” — xftwitch

“How are they going to be processing our refunds? I have read enough bad things about them in this forum that I can’t in all good conscience stay with Yahoo. I honestly didn’t know alot of the privacy issues that were raised here. I’m not going to make any useless remarks about yahoo. I just want my money back. How do I do this?” — ceriess

“Having to translate an email/password page is a weak attempt at an excuse. It would be better to at least be honest and say hey, Yahoo bought us, they want this community linked in to their other services. They own us and that’s just the way it is. The sugar coating and fabrication of excuses is even worse than having to actually merge.” –Thomas Hawk

I could go on, but of all the posts, I was able to see very few (if any) that were even vaguely in favour of the switch.

One of the first lessons in usability, business or technology is that you should listen to your users. Yet, Flickr/Yahoo! very clearly did not. In fact, they went ahead and did something that was explicitly distasteful to their users, to the point that some of the pro users want to know if they can get a refund from their account. And others are linking to things such as “A Brief History of Yahoo! Acquisitions“.

And one wonders why Yahoo! is faltering.

It’s a mistake only when you refuse to correct it

Flickr has given its users a deadline, however there still is time for Yahoo! to stop and correct this, particularly considering the amount of negative user feedback that is being generated.

Flickr/Yahoo! still have the time to go back on this, but I doubt if they will. Given Yahoo!’s track record in such things, I really doubt anything will change. Some will stay, some will move on but Flickr has already made the first move of screwing over its users.

That cannot be a good thing. Secondly, lot of the Flickr users that are complaining are Pro members — this means that they are not just users, but they are customers.

Customer is King, and the King is not happy

Dear Yahoo! and Flickr,

The customer is king. Despite everything that you may believe, the customer determines whether or not you stay in business. And nobody is more important than those that helped you get where you are today. The least you can do is listen to them.

Go on, go on to the Flickr forums and read the posts. If you still do not care for what your users have to say, it is more than a tad unfortunate.

There is another company I know that actually listens to its users.

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10 Comments »

  1. Aarthi Said,

    January 31, 2007 @ 5:44 am

    so what do we know about these .coms ? As users we feel really important, but all they want is some space on the web – Aren’t we nice ?

  2. Kayla Said,

    January 31, 2007 @ 6:45 am

    I shall be deleting my flickr account – all of my photos are archived elsewhere. I refused to use a yahoo ID to subscribe to freecycle (much to the bemusement of one of the list owners who didn’t appear to think it was possible) and I refuse to get one for flickr. Now I get to look around for another photo-host or consider buying webspace and going back to having my own online album (which may end up being the only way to maintain some control). Bah!

  3. metlin Said,

    January 31, 2007 @ 2:56 pm

    @ Aarthi:

    Not everyone is just a user – a lot of people *pay* Flickr for their pro accounts, so they are customers.

    And as customers, they have a duty towards doing what we need, not doing as they please.

    @ Kayla:

    I know what you mean – I actually deleted one of my other Flickr accounts because it was already associated with a Yahoo! account, and Flickr would not let me associate two accounts with one ID. What made Flickr special was the community, the people who were there from the beginning – sad that they are turning their backs on those people who helped build that community.

  4. darkthief Said,

    January 31, 2007 @ 8:45 pm

    No offense, but this is mostly a case of hating change. Most people will have no toruble creating a new yahoo account, though naming issues may stop a few of them. None of these newly inducted yahoo users will ever have to touch their email accounts or any pother portion of yahoo unless they want to, so the fears of having spammy email accounts is completely out of the question.

    In general, this is a case of people refusing any kind of change, good or bad. Instead of rolling with the punches for the sake of friends and community, they are whining that things are no longer the same. Well, yeah, things aren’t the same so why cling to the way it was? Why not embrace the way it can be? No one you quited seemed to have put much thought into what they could achieve by having a yahoo account. Other options do open up, both in their own photo-gallery, chat rooms, and much more.

    But these people forsake any good thing they may get out of this in favor of complaining. Let them complain. Let them act like little spoiled kids who’ve had their toy taken away. Doesn’t matter that a brand new toy much like the old one is at their fingertips.

    I am truly sorry, author. I wish I could sympathize and say Old Skool is the only way, but it’s not. It’s ONE way out of many.

    Live not for the memories of the past but the promise of the future.

  5. Waaaaaaaaaaaaaaa Said,

    January 31, 2007 @ 9:12 pm

    I have to say, this is probably the most unmoving piece of propaganda I have ever read. This entire page should be moved to a dictionary as an example of “exaggeration”.

    For one, you make it sound as if you would never consider selling your business to Yahoo or Google or Microsoft for big truckloads of cash. Flickr has no moral obligations to its users. They didn’t “sell out”, they made a good business decision with the financial security of their friends and family in mind. You know, the people that ACTUALLY MATTER. If this is not common sense to you “old skoolers”, feel free to stop reading now. Now, I admire companies like craigslist and wikipedia for choosing to remain independent, but it is far from expectation that any one of us would ever give up financial security to help supply a FREE SERVICE to the masses. Yes, some of you pay for flickr, most do not. Majority wins (or loses, in your perspective)

    Jumping through hoops? I agree that making a new account is annoying and time consuming. I could use those extra 5 minutes for something much more productive, like trying to convince idealists that they have lost grip with reality, but hey, you could always just let your account expire.

    There are no more usernames available? How about thinking of something UNIQUE OR ORIGINAL? It’s not as hard as it seems, considering you all think you’re special anyways. Can’t find something that matches your flickr name? Maybe if your Flickr ID wasn’t so generic….

    Can’t decide which of your Flickr accounts to merge into your Yahoo ID? Why do you have multiple accounts anyways? Don’t answer, I don’t care. If you are going through the trouble of seperating your Flickr identities, then why can’t you just make multiple Yahoo IDs? It’s no more trouble than when you made multiple IDs for Flickr.

    Personal information, you seem awfully surprised that making an online account requires personal information. I will admit, I don’t know what the Flickr account set up looked like, but I will assume that you had to give out some private information as well. At the very least, an email address. Again, Yahoo is offering this as mainly a free service, so I don’t see the part where a little unpleasantness is unacceptable.

    Alienating a userbase, who seem to think that they are quite important and make up a large percentage of all users. Please return to reality and look at this from a point of view of someone who is not you.

    Sharing accounts, hmm.. you trust your “friends” not to delete your valuable photos, but you don’t trust them with your email. Here’s a simple suggestion, merge your shared Flickr account with a Yahoo account to which you don’t use their email services? Crazy idea huh? Too far out the box for you “old skoolers”?

    I’m going to skip all your forum quotes because they are honestly just brainless rants (Probably like this one. I have no delusions, unlike you people). Basically you are just whining and crying over something really few people actually care about and even fewer people (the pro members) deserve to cry about. I do understand why you would be upset, but it’s slightly selfish and your arguements are quite weak. Don’t like the way they are handling your free account? Take your photos elsewhere. There are dozens of free image hosting websites out there. Careful though, they might make you *gasp* sign up and divulge personal information.

  6. metlin Said,

    January 31, 2007 @ 11:24 pm

    @ darkthief & Waaaaaaaaaaaaaaa:

    First off, I am not averse to change and would gladly accept change if it was for the better.

    Some of us feel that it is not for the better because of our past experiences with Yahoo!

    What you think or what you believe is entirely up to you, and I do respect that. However, as paying customers, we feel that we ought to have a say in how things are done. Is that such a bad thing?

    Finally, just today (ironically) one of my friends who works at Yahoo! lost access to his Yahoo! account. Despite being employed at Yahoo! they were unsure if they could fix it, and it would take about a week for them to let him know. If this is how their employees feel, you can very well imagine how well they’d care for us.
    In the past, I have had Yahoo! wipe my inbox clean, and I know several people with similar experiences.

    Now, some of us pay Flickr because we use it as an online catalog and backup for our photographs. If Yahoo! were to mess our accounts up, some folks would lose several years of work and several thousands of carefully catalogued photographs. And if you are someone who is either a professional photographer or someone who pursues photography as a serious hobby, you’d have a significant quantity of photographs accumulated over the years. This isn’t a trifle, no matter how you look at it.

    While this may sound like a big deal to you, it does to some of us. Perhaps this puts our frustration in a better perspective for you folks?

  7. greywulf Said,

    February 1, 2007 @ 6:31 pm

    Well said. All of it.

  8. metlin Said,

    February 1, 2007 @ 6:43 pm

    Thank you!

  9. Son Nguyen Said,

    February 1, 2007 @ 7:14 pm

    Yahoo has a big client base and when they acquired Flickr, isn’t this expected? Isn’t it just a matter of time before they consolidate. But I agree it’d be a pain for many early users

  10. Kevin Steele Said,

    February 1, 2007 @ 7:49 pm

    Why have there been mostly negative responses to this long anticipated development? Because many of us who believe it is a non-issue hardly want to get into an argument with an angry mob.

    Of course, I already merged my Flickr account with my Yahoo! account last year. I was not a fan of Yahoo! As a long time user of many of their services I had a number of negative experiences along with many positive ones. Nonetheless, I took the plunge and have not looked back.

    I can understand that some people just hate Yahoo! but that does not mean I don’t find this whole episode blown out of proportion.

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